Forshay Careers

Forshay stands for people doing their best work, on teams with diverse backgrounds that foster creativity, leading to stronger business results.

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Director of Marketing (contract)

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Job Description

Job Description:

  • Grow market presence through developing and implementing creative marketing strategy
  • Own online marketing channels and lead funnel
  • Develop market positioning and collateral for use by the sales team
  • Create thought leadership and case study content to drive awareness and new user growth
  • Use data and analytics to drive strategic marketing decisions and measure performance against goals
  • Own PR and communications strategy while building and maintaining relationships with key media
  • Develop strategies for popping the lid off the companies social media presence
  • Oversee continual enhancement to the corporate site
  • Own the branding strategy for the company and its products
  • Own the planning and coordination of outward facing events, speaking arrangement, etc.

Other qualifications you would bring to the team:

  • BA/BS degree required; MBA preferred
  • 8+ years experience in Direct Marketing, Research, Brand Strategy, or Brand Management with recognized consumer or web products
  • Excellent project management skills and are highly organized
  • Expert level strategic and analytical skills are necessary. Strong understanding of market analysis, planning, development, and management
  • Incredibly strong organization and time management skills
  • Extensive knowledge of outlet channels, Facebook, Twitter, SEO, Google Analytics, video, blogging, developing online and offline communities
  • A sense of humor, positive attitude, and passion for working at a start-up