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Forshay stands for people doing their best work, on teams with diverse backgrounds that foster creativity, leading to stronger business results.

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Interim Marketing Operations Consultant

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Job Description

Marketing Operations Manager

Capriza's mission is to help organizations achieve greater business agility and faster decision cycles by accelerating approvals.  Find out more about Capriza products and solutions at:  https://www.capriza.com

The Marketing Operations Manager will be a hands-on Marketo technical expert who brings a breadth and depth of experience to execute tactical solutions and implement best-practices to the rapidly growing business.  This is currently an individual contributor role with scope and responsibility expanding as the firm grows.

 Functions, Responsibilities, Attributes

  • Serve as the Marketo admin with ownership of our Marketo instance including product integration and performance optimization.
  • Own list cleaning, list uploads, lead scoring, and lead routing.
  • Help operationalize marketing programs to support demand gen campaigns, nurture campaigns, trade shows, webinars, content-marketing, newsletter, and customer marketing programs.       
  • Clean and segment database to maximize email deliverability and campaign performance.
  • Salesforce expertise. Ability to integrate SFDC, Marketo, and other software. Knowledge of SFDC routing rules, updates, join reports, etc. 
  • A plus: knowledge of Marketo landing page and email template design
  • Help drive enhancements to the marketing technology stack by evaluating products and managing integrations, especially with Salesforce, but also with tools such as Reachforce, Synthio, Terminus, Drift and more. 
  • Own end-to-end analytics/reporting: database, campaign effectiveness, data quality, email performance, channel performance, landing page conversions, lead engagement, and content effectiveness

Employment includes stock options program, on-site fitness center, and a location within walking distance of a CalTrain Station. 

Capriza is located in Palo Alto, CA and is backed by world-class investors led by Andreessen Horowitz.