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Vice President of Marketing

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Job Description

Our client, the leader in student-first connected learning platforms, is looking for a results-oriented VP of Marketing Operations who will support the CMO and lead the shared service functions within Marketing.  The role requires a strategic and operational skill set and will lead the SEO, Performance Marketing, CRM teams across their organization. 

Responsibilities:

  • Demonstrated ability to develop the B2C marketing strategy and plans whilst leading teams to execute, report against marketing KPI’s and deliver business results.
  • Proven ability to influence matrix and internal/external partners and build high performing teams
  • Data-driven, understands operational risks and identifies plans to mitigate those risks
  • Experience with B2C marketing analytics platforms, customer relationship management systems, segmentation and personalization strategies, and digital marketing channels

Requirements:

  • 15+ years of B2C cross-functional marketing experience
  • Highly analytical mindset with a ROI-focused approach to marketing investment
  • Experience leading B2C organizations in SEO, SEM, CRM and content marketing teams
  • Marketing direct-to-consumer subscription services a MUST
  • Ability to navigate ambiguity in a fast-paced environment

Our client is an equal opportunity employer

Category
Executive/Senior Level Officials and Managers
Function
Marketing