Our client, the leader in student-first connected learning platforms, is looking for a results-oriented Senior Level caliber Marketing Manager to lead marketing for one of their product lines. The right person for the role can strategically manage an overall marketing plan, both executing as an individual product marketer, as well as coordinate with and leverage team members across the product, business, community and functional marketing teams.
You will lead the Marketing efforts for one of the client’s leading product lines, a homework-help and learning solution that helps students get homework done, understand and deepen their knowledge, get better grades, and succeed in college.
Develop and execute on the overall strategic marketing plan
Work with the business team to develop and measure marketing KPIs
Collaborate with the marketing analytics team to rapidly evaluate and adapt marketing programs
Drive positioning and messaging for the product line, working closely with consumer insights and user research
Maintain strong cross-team communication and performance reporting, including at the executive level
Identifies, plans, and closes large mission critical projects
Consumer and paid product marketing experience required
8+ years of cross-functional marketing experience
4+ years of experience being accountable for a product or product line
Highly analytical mindset with a ROI-focused approach to marketing investment
Project and Program Guru
Serves as an internal/external evangelist for the organization.
Knowledge of SEO, SEM and content marketing required