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Forshay stands for people doing their best work, on teams with diverse backgrounds that foster creativity, leading to stronger business results.

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Marketing Manager

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Job Description

Our client, the leader in student-first connected learning platforms, is looking for a results-oriented Senior Level caliber Marketing Manager to lead marketing for one of their product lines. The right person for the role can strategically manage an overall marketing plan, both executing as an individual product marketer, as well as coordinate with and leverage team members across the product, business, community and functional marketing teams. You will lead the Marketing efforts for one of the client’s leading product lines, a homework-help and learning solution that helps students get homework done, understand and deepen their knowledge, get better grades, and succeed in college. Responsibilities:

  • Develop and execute on the overall strategic marketing plan
  • Work with the business team to develop and measure marketing KPIs
  • Collaborate with the marketing analytics team to rapidly evaluate and adapt marketing programs
  • Drive positioning and messaging for the product line, working closely with consumer insights and user research
  • Maintain strong cross-team communication and performance reporting, including at the executive level
  • Identifies, plans, and closes large mission critical projects

Requirements:                  

  • Consumer and paid product marketing experience required
  • 8+ years of cross-functional marketing experience
  • 4+ years of experience being accountable for a product or product line
  • Highly analytical mindset with a ROI-focused approach to marketing investment
  • Project and Program Guru 
  • Serves as an internal/external evangelist for the organization.
  • Knowledge of SEO, SEM and content marketing required
  • Strong communication and writing skill

Preferred:

  • Previous experience marketing to students a plus
  • Subscription marketing experience

Our client is an equal opportunity employer

 

Category
First/Mid-Level Officials and Managers
Function
Marketing