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Marketing Director

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Job Description

Our client, the leader in student-first connected learning platforms is looking for a results-oriented Marketing Director to lead marketing for one of its product lines as well as own strategic planning for several business units. The right person for the role can strategically manage and build an overall marketing plan, both executing as an individual product marketer, as well as coordinate with and leverage team members across the product, business, community and functional marketing teams. Responsibilities:

  • Lead the strategic marketing planning and post-mortem processes for several business units.
  • Develop and execute on the overall strategic marketing plan for particular products
  • Serve as Strategic Marketing lead for one of the key business units
  • Work with the business team to develop and measure marketing KPIs
  • Collaborate with the marketing analytics team to rapidly evaluate and adapt marketing programs
  • Maintain strong cross-team communication and oversee performance reporting, including at the executive level
  • Identifies, plans closes large mission critical projects
  • Mentor marketing managers

Requirements:                  

  • 10+ years of cross-functional marketing experience
  • End to end experience running marketing campaigns across various channels
  • 4+ years of experience being accountable for a product or product line
  • Highly analytical mindset with an ROI-focused approach to marketing investment
  • Project and Program Guru 
  • Consumer marketing experience required
  • Paid product experience
  • Serves as an internal/external evangelist for the organization.
  • Knowledge of SEO, SEM and content marketing required
  • Strong communication and writing skill

Preferred:

  • Previous experience marketing to students a plus
  • Subscription marketing experience

Our client is an equal opportunity employer

Category
Executive/Senior Level Officials and Managers
Function
Marketing