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Director (or Senior Director), Product Marketing

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Job Description

Our client is seeking a leader to build out our product marketing function. Our customers love our products and we are growing. We need a leader to help align the organization on the right target markets and make sure we are articulating the business value our products deliver. You will work cross functionally, collaborating closely with sales, product management, and marketing.

This is a great opportunity for a difference maker to make a strategic impact on an organization and truly accelerate growth.  

Responsibilities:

  • Develop and own market definition and segmentation
  • Develop product positioning to focus on business value delivered, not just technical features
  • Own the sales enablement strategy – not just content but the process of education and alignment
  • Ownership of the product launch process in partnership with product management making sure stakeholders, both internal and external, understand the value our products are providing.
  • Own our buyer personas and map the buyer’s journey identifying key strategies to educate buyers at each stage of the process
  • Work closely with the marketing team to guide the campaign strategy and act as subject matter expert 
  • Perform competitive analysis focused on developing programs to unseat specific competitors
  • Assess market requirements and competitors developing recommendations for product direction
  • Make significant contributions to our product packaging and pricing strategy
  • Speaking and presenting internally and externally to promote our product story

Qualifications:

  • 10+ years of product marketing experience in enterprise software
  • Expertise in routing and switching, data center, security or network performance management solutions. 
  • Experience enabling sales success in both direct and channel sales forces
  • Experience crafting differentiated messaging for products in competitive markets
  • Experience performing market sizing and segmentation
  • Strong written and verbal communication skills.
  • Excellent time management and organization skills with attention to detail
  • Self-starter who truly wants to build something great 
  • Cisco CCIE or AWS SA Professional preferred.
  • Travel approximately 25% 
  • Bachelor’s Degree or equivalent work experience