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Forshay stands for people doing their best work, on teams with diverse backgrounds that foster creativity, leading to stronger business results.

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Practice Group Vice President

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Job Description

Practice Group Vice President (New York City, San Francisco)

This Vice President is a member of our client's leadership team, responsible for building a growing list of consumer and B2B tech clients for your respective practice group.

Position responsibilities include

  • Development of strategic practice group growth plans 
  • Outreach to prospective new clients 
  • Crafting winning new business presentations and RFP responses 
  • Leading successful pitches 
  • Managing integrated marketing account teams 


  • Serve on the senior management team  
  • Actively contribute to the company's culture, strategy and direction
  • Meet and exceed practice group metrics, including revenue and billability goals 
  • Provide timely revenue forecasts, meet targets, and work with unforeseen circumstances 
  • Cultivate and retain a practice group of clients that includes prominent brands and sought-after start-ups
  • Grow practice group client base by a) organically growing existing clients, b) vetting, pitching and winning in-bound leads from company's network, and c) prospecting new opportunities from your personal network and outreach.
  • Liaise with executive teams and be a respected counselor to client companies
  • Provide hands-on leadership in the success of accounts
  • Develop internal team leaders across accounts 
  • Be a ‘lead by example’ ambassador, both internally and externally, by continually highlighting examples of our client's best work and educating employees about the agency’s high standards
  • Grow, mentor, and manage an exceptional team of talent. Coach junior staff to eventually lead his/her own practice group 
  • Run your practice group efficiently and effectively, adhering to internal operations processes such as budgeting, invoicing, and time-management 


  • Ability to transition effortlessly from visionary planner to hands-on executor
  • Broad client experience across technology, business and consumer brands
  • Extensive experience in identifying and pursuing new business opportunities
  • Ability to achieve, evaluate and measure campaign results against objectives
  • A team-player with strong hands-on leadership qualities 
  • Capacity to effectively manage multiple teams
  • At least 10 years of progressive experience