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Digital Marketing Demand Generation Manager

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Job Description

We are seeking a Digital Marketing Demand Generation Manager to join our office to be in the driver’s seat, helping revolutionize content discovery and distribution. 

You are a motivated team contributor who can work cross-functionally to help take our customer acquisition performance to the next level. As a key role within the Marketing team, you are responsible for all digital marketing initiatives including email campaigns, digital advertising, SEM and marketing operations systems administration. The successful candidate will develop and execute strategic omni-channel digital campaigns including creating and sourcing demand generation content. You will run targeted automation programs to support global inbound and outbound demand generation activities that are integrated with our marketing and sales channel lead management system. 

Role and Responsibilities

    • Develop and execute nurture programs, scoring programs, trigger, and drip-based automated email communications, email campaigns, digital ads (CPC/CPM ads), paid search, and event communications,
    • Create lead capture forms and/or partner with web development team on landing pages to support acquisition and engagement marketing programs, to successfully reach new customers and expand revenue growth within existing customer base,
    • Create meaningful database segmentation to tailor campaign and program messages for targeted audiences across specific market segments and  industries,
    • Ensure timely creation, categorizing, and both automated (via CRM API) and manual leads list imports through our marketing automation solution,
    • Document processes and procedures for all marketing programs within the CRM platform, acting as the primary power user,
    • Understand how  marketing automation solutions integrate with CRM as part of the overall lead funnel, and manage and execute system deployment & integration projects,
    • Monitor CRM prospect database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our prospect and lead database,
    • Collaborating with the Marketing and Growth teams, analyze data and identify possible improvements and system enhancements,
    • Oversee Google AdWords paid search campaigns and experience with SEO best practices,
    • Build and execute flawless and timely email marketing campaigns: one-time, recurring, triggered and dynamic-content driven,
    • Develop and maintain favorable relationships with customers and internal global stakeholders, ensuring their needs and goals are consistently met.

Primary Qualifications

    • 5+ years hands-on experience in marketing operations, web and campaign digital marketing/advertising, and B2B and/or B2C demand generation in a tech company,
    • 3+ years recent experience working with automation and CRM tools, building, testing, executing and optimizing marketing programs, with thorough understanding of lifecycle marketing,
    • BA/BS in marketing communications, business, information intelligence, or technology,
    • Deep understanding of best practices, industry standards, and legal/privacy compliance requirements associated with lead generation & nurturing, lead lifecycle and management including scoring models, data hygiene and database segmentation,
    • Understanding of how to build emails, landing pages and programs using advanced token-based methodology to enable dynamic content and personalization,
    • Experience with Facebook advertising, 
    • Understanding of Offline Conversions,
    • Hands-on knowledge of HTML, helpful in creating email and web assets,
    • Familiarity with best practices for email deliverability, privacy compliance and laws (e.g. GDPR),
    • Understanding of how qualified lead data flows between CRM and automation tools,
    • Knowledge of funnel-based acquisition models, B2B demand generation content creation and processes, database list management and segmentation, and account-based marketing (ABM).